Target Audience

I'm a curriculum developer. I write training course material. Before starting new content, I put myself in the target audience's shoes, and then wonder, "What do I want to do with these products and services?"
My target audiences:

• Operations personnel who set up computer room environments. They have network devices cabled, computers mounted into racks, and manage other computer room requirements such as cooling systems. They configure network routers and firewalls to allow secure, viable network routing.
• System administrators install software into the operations environments, then test and monitor the software applications and hardware.
• Integrators install software and configure multiple applications to work together. They work with operations to insure network traffic routing works properly.
• Developers write and test software applications which are installed into the operations computer rooms.
• Database administrators manage the installed databases. They work with the developers to set up database tables, indexes, and other database objects for the applications to work.
• Users who use the applications.
• Sales engineers who demonstrate applications and are able to answer questions regarding software and hardware requirements for customer required usage.
• Architects who design systems and solutions that are implemented into computer environments.

Each audience has their own training requirements. There is overlap, however, for training to be useful, it must focus on the needs of the students. Else, the instructor with notice the students doing email and surfing the web, verses listening and working through the lab exercises.
Instructors guide the students through relevant course material, or they boring, irrelevant, and loose their audience. Since good instructors like to be the star of the classroom, us curriculum developers must give them action packed blockbuster scripts.